可编辑文档：澳大利亚移动支付用户分析报告：Google Pay-外文版培训课件2024.7，微信，支付宝.pptx

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2024-10-13 发布于广东
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可编辑文档：澳大利亚移动支付用户分析报告：Google Pay-外文版培训课件2024.7，微信，支付宝.pptx

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CONSUMERSBRANDSMobilepayment:GooglePayusersinAustraliaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofGooglePayusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkGooglePayusersinAustralia(’’brandusers’’)againstAustralianmobilepaymentusersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof26%,GooglePayisoneofthetop5mobilepaymentservicesinAustraliaManagementsummary:brandusageandcompetitionTop10mostusedmobilepaymentservicesinAustraliaApplePayafterpay52%32%31%PayPalGooglePay26%CommBankTapPayANZTapandPayZipPay21%15%15%BankAustraliaTapandPayAlipay9%9%SamsungPay8%4Notes:Whichoftheseserviceshaveyouusedinthepast12monthstopayinstores,restaurantsorotherpointsofsalewithyourm