可编辑文档：巴西移动支付用户分析报告：99 Pay-外文版培训课件2024.7，微信，支付宝.pptx

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2024-10-14 发布于广东
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可编辑文档：巴西移动支付用户分析报告：99 Pay-外文版培训课件2024.7，微信，支付宝.pptx

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CONSUMERSBRANDSMobilepayment:99PayusersinBrazilConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewof99PayusersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmark99PayusersinBrazil(’’brandusers’’)againstBrazilianmobilepaymentusersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

99PayistheseventhmostusedmobilepaymentserviceinBrazilwithPicPayinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedmobilepaymentservicesinBrazilPicPay46%44%42%PayPalMercadoPagoPagBank28%GooglePay24%ApplePay16%16%14%99PayAMERecargaPay11%9%MastercardClicktoPay(Masterpass)4Notes:Whichoftheseserviceshaveyouusedinthepast12monthstopayinstores,restaurantsorotherpointsofsalewithyourmobiledevice(e.g.,smartphone)?;Mult