可编辑文档：波兰在线支付用户分析报告：Klarna-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰在线支付用户分析报告：Klarna-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlinepayment:KlarnausersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofKlarnausersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkKlarnausersinPoland(’’brandusers’’)againstPolishonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Klarnaranksoutsidethetop10ofmostusedonlinepaymentservicesinPolandManagementsummary:brandusageandcompetitionTop10mostusedonlinepaymentservicesinPolandPayPal77%Przelewy2472%PayU63%GooglePay41%BlueMedia28%25%DotPayApplePay16%MastercardClicktoPay(Masterpass)11%10%TpaySkrill7%4Notes:Whichonlinepaymentserviceshaveyouusedinthepast12months?;MultiPick;Base:n=1,156onlinepaymentusersConsumerInsightsGlobalasofJune2024Sources:

Theshareofonlinepa