可编辑文档：波兰在线支付用户分析报告：Mastercard Click to Pay (Masterpass)-外文版培训课件2024.7，temu.pptx

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可编辑文档：波兰在线支付用户分析报告：Mastercard Click to Pay (Masterpass)-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlinepayment:MastercardClicktoPay(Masterpass)usersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofMastercardClicktoPay(Masterpass)usersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkMastercardClicktoPay(Masterpass)usersinPoland(’’brandusers’’)againstPolishonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandagerespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey,an?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayearinternationalsurveythatcoversmorethan15,000brandsacross56countries.2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

MastercardClicktoPay(Masterpass)istheeighthmostusedonlinepaymentserviceinPolandwithPayPalinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedonlinepaymentservicesinPolandPayPal77%Przelewy2472%PayU63%GooglePay41%BlueMedia28%25%DotPayApplePay16%MastercardClicktoPay(Masterpass)11%10%TpaySkrill7%4Notes:Whichonlinepaymentserviceshaveyouusedinthepast12