可编辑文档-巴西在线相亲（约会）目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Matchmaking/(online)datingusersinBrazil

ConsumerInsightsreport

May2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Dating/matchmaking’’tothemulti-pickquestion’’Haveyouusedanyofthefollowingservicesinthepast12months?’’.

Thereportoffersthereaderacomprehensiveoverviewofdating/matchmakingusersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkdating/matchmakingusersinBrazil(’’targetaudience’’)againsttheaverageBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

Matchmaking/(online)datingusersinBrazil

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Matchmaking/(online)datinguserstendtobeyounger,38%arepartofGenerationZ.

63%ofdating/matchmakingusersaremale.

Therearedating/matchmakingusersthroughoutallincomebrackets.

Matchmaking/(online)datingusersaremorelikel