【外刊专题】电商圈话题 学案 2023届高三英语培优外刊阅读.docxVIP

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高三英语培优外刊阅读

班级：____________学号：____________姓名：____________

外刊精选｜拼多多出海2个月，已称霸美国电商圈？

最近，拼多多在美国推出跨境电商平台Temu，以低价商品吸引了大批用户，仅一个多月就成为苹果应用商店下载量最高的电商APP。而在11月2日，据媒体报道，Temu还即将上线“砍一刀”功能。拼多多在国内的快速增长神话能否在美国续写？它的前路又面临着怎样的挑战？

PinduoduoFindsEarlySuccessinU.S.E-Commerce.NowComestheHardPart

ByTrevorMo

Chineseinternetgiantshavebeenbusytryingtoexpandoverseaslately.WhilethegrouphasfoundsometractionindevelopingregionslikeSoutheastAsia,stiffcompetitionhaskeptmostoutofmorelucrativeU.S.andEuropeanmarkets.Butinnovativelow-coste-commerceexpertPinduoduoInc.istryingtobreakthatcyclewiththelaunchofitscross-bordere-commerceplatformTemuinearlySeptember,targetingtheU.S.beforepotentiallyexpandingtoothermarkets.

Nowtheplatform–whichboastsawiderangeofitemslikekeychainsandstoragecontainerssellingforlessthan$1–appearstobegainingsomemomentum.TemuwastheNo.1U.S.shoppingappintheiPhoneappstoreonOct.17,andhasbeeninthetop10intheiPhoneandAndroidappstoresforoveraweek,accordingtoMarketplacePulse.

Havingfoundsomeearlysuccess,nowcomesthehardpartasTemuwillneedtocarveoutitsownuniquepositioninaU.S.marketalreadycrowdedwithothersbringingcheapgoodsfromChina.

Pinduoduowillneedtoinvestheavilyinoverseasuseracquisitionandretention,whichcouldbeitsbiggestchallenge.Whileitsgroup-buyinggimmickhasprovedhighlyeffectiveforattractingusersinChinesemarkets,themodelislessfamiliartoU.S.consumers.

PinduoduosrapidriseinChinaalsobuiltonitsstrongrelationshipwithshareholderTencent,whoseubiquitousWeChatsocialmediaapppromotedPinduoduoacrossitsvastnetworkofmorethan1billionusers.Ithasnosuchpartnershiptodrawonintheoverseascampaign.

【词汇过关】

请写出下面文单词在文章中的中文意思。

1.traction[?tr?k?n]n.__________________________

2.stiff[st?f]adj._________________________