商务英语4Unit6Risk省公开课金奖全国赛课一等奖微课获奖课件.pptxVIP

Unit6Risk1/34

WarmerBusinessBriefRiskThechanceofharm,injuryorloss=threadThechanceofchangeofdirection,growingandmakingprofits=opportunityTrade-off:betweenriskandreward(利害，有多大利，就有多大害。)物物交换2/34

WarmerTheworldismuchriskiertoday,Becauseeverythingismuchmoreinterconnected.---risk-managementexpertRonDembo（gaveupaprofessorshipatYaleUniversitytolaunchhiscompany.）---Hasthereeverbeenariskiertimetobeinbusiness?Allbusinessisbuiltonrisk.3/34

WarmerRisksinbusinessKidnappingofmangersConfiscationofassets（没收，充公）Devaluationofshares,currencyBeextorted:illegallybeforcedtogivemoney.(勒索)Beinginsolvency:nothavingenoughmoneytopaydebts(无力偿还债务)Facingfraudandcorruption4/34

WarmerIndustrialespionage(商业间谍行为)Invest:puttingmoneyintoanewventureVenturecapitalist:whoputmoneyintosuchbusinessesspreadtheirrisksothatthepaybackfromoneortwosuccessfulventureswillhopefullymorethancompensateforthemoneylostinthefailures.5/34

WarmerReputationalrisk,brandsuicide,productliabilityclaim(产品质量承诺书)Productrecalls(产品召回)Theriskofmanagementcomplacency(自满)6/34

WarmerNoRisk,NoRewardyoullmeetpeopleandorganizationsthatarestillpreparedtogamble--intelligently,shrewdly,selectively--eveninaperiodofinsecurityandinstability.Theirstoriesofferlessonsinstrategy,marketing,leadership,RD,andinnovation.Theyalsoremindusthatthegoodmoveswedontmakecanbeasconsequentialasthebadmoveswedomake--thatplayingitsafeisntalwaysplayingitsmart.7/34

WarmerStrategy:Youcantthinktraditionallyinthesecircumstances.Today,Bowersunderstands,justbecausesomethinghasnthappenedbeforedoesntmeanthatitwonthappennow,orsoon,orsometime.Thefutureisdiscontinuousand,therefore,riskybydefinition.Byspeedingtheflowofinformation,technologyhasconcentratedthatriskevenmore8/34

WarmerPlayi