2026届高三英语培优 外刊阅读学案 可口可乐最新圣诞季广告惨遭差评.docxVIP

高三英语培优外刊阅读

班级：____________学号：____________姓名：____________

外刊精选｜AI魔法毁了假日温馨？可口可乐最新圣诞季广告惨遭差评

AI，这个走入大众视线不过两年的神奇产物，正在颠覆各行各业。近期，可口可乐发布了公司品牌营销史上首个完全由AI生成的圣诞假日广告，科技感十足但消费者一点也不买账，怒批广告毁了经典，也毁了圣诞节。为什么可口可乐的这则AI广告会引发巨大争议？可口可乐公司又对此作出了怎样的回应？

Coca-ColasHolidayAdsTradetheRealThingforGenerativeA.I.

ByAlexVadukul

Withtemperaturesdropping,nightsgrowinglongeranddecorationsstartingtoappearinstorewindows,theholidaysareontheirway.Oneoftheseasonsstalwarts,however,isfeelingalittlelesscozyforsomepeople:Coca-Cola,knownforitsnostalgia-filledholidaycommercials,isfacingbacklashforcreatingthisyearsadswithgenerativeartificialintelligence.

Thethreecommercials,whichpaytributetothecompanysbelovedHolidaysAreComingcampaignfrom1995,featurecherry-redCoca-Colatrucksdrivingthroughsleepytownsonsnowyroadsatnight.

Theinternetpile-onarrivedswiftlyasconsumersdecriedthecommercials.Coca-ColajustputoutanadandruinedChristmas,DylanPearce,oneofthecampaignsmanycritics,saidonTikTok,adding,ToputoutsloplikethisjustruinstheChristmasspirit.

AlexHirsch,ananimatorandthecreatoroftheDisneyseriesGravityFalls,expressedasentimentthatothercreativeprofessionalshavesharedonline,notingthatthebrandssignatureredrepresentedthebloodofout-of-workartists.

Thecompany,however,isstickingbytheads.PratikThakar,thecompanysglobalheadofgenerativeA.I.,citedthebudgetaryadvantagesoftheprojectalongwiththespeedatwhichtheworkcouldbecreated.

WekeepourrootsinourheritageandwhatCokeisallaboutasabrand,butthenconnectthedotswiththefutureandtechnology,Mr.ThakartoldAdAge.Andthatwaskindofastartingpoint.

【词汇过关】

请写出下面文单词在文章中的中文意思。

1.tradev.__________________________

2.stalwartn.__________________________；adj.__________________________

3.backlash英[?b?kl??]美[?b?kl??]n.__________________________

4.feature英[?fi?t??]美[?