全文可编辑-Brand KPIs for beauty and health online shops beleza na web in brazil-外文版培训课件（2025.9）.pptxVIP

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全文可编辑-Brand KPIs for beauty and health online shops beleza na web in brazil-外文版培训课件（2025.9）.pptx

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CONSUMERBRANDBrandKPIsforbeautyhealthonlineshops:BelezanaWebinBrazilConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBelezanaWeb’sperformanceinthebeautyhealthonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofOctober2024

81%ofBelezanaWebusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??BelezanaWeb’sbrandingresonatesmorewith?BelezanaWebrankstenthinawarenesswithintheMillennialsbeautyhealthonlineshopmarket?BelezanaWebgenerallyappealstowomenmorethanmen?ThepopularityratingofBelezanaWebis46%?BelezanaWebranksseventhinusage?AmongBelezanaWebenthusiasts,38%fallunderthehigh-incomecategory?Intermsofloyalty,BelezanaWebiseighthinBrazil?BelezanaWebhasascoreof30%formediabuzz?Consumerswanttheirbeautyhealthonlineshopbrandstohavereliability,honesty/