中田汽车城建设项目投资可行性研究报告-.doc

目 录  ...... ........ ......... ........ ........ ......... ........ ........ ......... ........ ........ ......... ........ .......3 1．1 项目名称及承办单位..................................................................................................................... 3 1．2 可行性研究工作的依据和范围..................................................................................................... 3 1．3 研究结论......................................................................................................................................... 4 第二章 项目建设背景与发展 概况 ........ ......... ........ ........ ......... ........ ........ ......... ........ .......7 2．1 项目的提出..................................................................................................................................... 7 2．2 项目建设的必要性......................................................................................................................... 7 2．3 项目建设的可行性......................................................................................................................... 9 第三章 市场分析与预测及项 目开发策略...... ........ ........ ......... ........ ........ ......... ........ .....10 3．1 我国汽车产销市场发展现状与趋势 .......................................................................................... 10 3．2 广州市汽车市场发展概况与趋势............................................................................................... 12 3．3 广州市汽车进出口市场分析与预测........................................................................................... 15 3．4 项目的市场定位、竞争对手及市场策略 ................................................................................... 15 第四章 选址与建设条件 ........ ........ ........ ........ ......... ........ ......... ........ ........ ......... ........ .....17 4．1 场址............................................................................................................................................... 17 4．2 自然条件 ..........................................................................