【管理信息系统英文版】WinningCmpetitiveAdvantageswithIT.ppt

Session 2: Winning Competitive Advantages with IT 1. Case Study: UPS 2. The key applications in business 3. Strategic Information systems 4. Summary of how IT can be used to implement Competitive Advantages UPS Case: Trips UPS is a 95-year-old company whose history spans the bicycle to the Internet. Today the largest express carrier and largest package carrier in the world, UPS continues to develop the frontiers of logistics, supply chain management and e-Commerce . . . combining the flows of goods, information and funds. Today, UPS delivers 13.6 million packages and documents a day for 7.9 million customers (1.8 million pickups; 6.1 million deliveries) and averages more than 6 million on-line tracking requests per day on its Web site. UPS invests more than US$1 billion every year on information technology. For a decade, UPS had been capitalizing on opportunities created by IT to increase the efficiency and flexibility of its core business and to develop new business opportunities. UPS Case: Trips (con’t) Jim Kelly, CEO and chairman of the board, UPS: The business model is changing, and our focus is changing.Our customers are demanding broader, deeper service, whether that’s running telephone centers for them or doing their billing for them or going out and repairing their computer parts for them. we;’re doing all kinds of things we didn’t dream of doing ten years ago. Becoming a Technology-driven Firm Developed package tracing systems from1986. By 1990: .UPS Net A global network with 3 centralized DBs and a centralized data processing facility which become IT infrastructure to support deployment of enterprise-wide application 1993: DIAD (Delivery Information Acquisition Device) To capture a customer signature with every delivery and upload data in real time to package information DB Benefit: To save each driver 30 minutes per day and collect information about each package and customer (60000 drivers) To better understand the profitability of individual custome