杭州市休闲度假旅游地产市场调查研究毕业论文.doc

毕业论文 （20_ _届） 杭州市休闲度假旅游地产市场调查研究 摘 要 关键词：；； Abstract Leisure tourism, real estate is not only a new economic phenomenon also represents a new concept of life. Because of its enormous social and economic value and broad prospects for development, it is proposed from the beginning, that is, research and market practice theorists explore the hot spots. However, from the relevant literature collected to analyze real estate leisure travel to China at an early stage, the lack of a unified concept; all aspects of research are still in the exploratory stage. Particular characteristics of its market demand and supply research, market development is urgently needed current. Hangzhou is one of the best recreations of the city, with the development of leisure tourism, real estate conditions, natural resources, the current development of leisure tourism, real estate very quickly. In this context, the paper combines theoretical and empirical approach to leisure tourism, real estate market of Hangzhou as the object of analysis of the development context;-depth study of Hangzhou, leisure tourism and real estate market, the demand characteristics of the current supply situation, the supply and demand balance of this analysis, scientific tourism, real estate market of Hangzhou leisure development proposals in the hope that can Hangzhou leisure tourism estate to provide practical recommendations for sustainable development, there is guidance on the practical. Key words: leisure tourism, real estate; tourism, market 目 录 1 绪论 1 1.1 研究背景 1 1.1.1 旅游业与房地产业主动渗透结合 1 1.1.2 休闲度假旅游地产发展前景广阔 1 1.2 研究意义和目的 2 1.3 研究方法 3 1.4 研究设计与流程 3 1.4.1 研究设计 3 1.4.2 研究流程 3 2 相关理论综述 5 2.1 休闲度假旅游地产的概念界定 5 2.1.1 旅游地产 5 2.1.2 分时度假 5 2.1.3 休闲度假旅游地产概念界定 5 2.2 休闲度假旅游地产类型 6 2.3 休闲度假旅游地产特征 6 3 杭州市休闲度假旅游地产发展现状 8 3.1 产业发展势头旺盛 8 3.2 消费市场日趋成熟 9 3.3 产品类型多元化 9 4 杭州休闲度假旅游地产市场供给研究 10 4.1 杭州城区休闲度假旅游地产市场供应分析 10 4.1.1 之江国家旅游度假区 10 4.1.2 西溪国家湿地公园 10 4.1.3 湘湖度假区 11 4.2 杭州周边县市休闲度假旅游地产市场供应分析 11 4.2.1 千岛湖旅游度假区 11 4.2.2 临安天目山 12 4.2