OTSW企业竞争优势、机遇、劣势、威胁分析.ppt

SportsandHealth单击此处编辑小标题WOWeaknessOpportunitiness

Weakness:2.Incompleteinternalregulationframworks1.Lackingforexcellentmanagementpersonnels3.Products′featuresaresimplex4.Stillexistingsomeoutdateequipment

InternetAreaBSPAreaSIAreaNIArea55%15%20%10%1.LackingforexcellentmanagementpersonnelsHumanresourcesmanagementtalentsTechnology-basedmanagementtalentsResearchanddevelopmenttalentsHighstandardofdesigntalentsMarketingmanagmenttalents

2.IncompleteinternalregulationframworksnotaradiusofnorulesTrainingmechanismIncentivemechanism2015AvaluationmechanismSurvivalofthefittestPromotionmechanism

4.Stillexistingsomeoutdateequipments

3.Products′featuresaresimplexcreativeenoughdevisetheproducts′featurecorrespondinggroups

GreatmarketpotentialFavourablepolicyTechnologyWeakvivals75%30%45%22%Opportunities:

200920102012201420156,030,0347,010,0009,000,00011,000,000?Marketshare1.Greatmarketpotential

20%illness75%sub-health5%healthypeopleSituation:

10%15%20%25%50%BusinessIncomeAdded-valuePrintingTEXTTaxTEXTBusinessIncomeAdded-valuePrintingTEXTTEXT2.FavourablepolicyBusinessIncomeAdded-valuePrintingTEXTTEXT

3.DevelopmentofTechnology

4.Weakmarketvivalsnewtypeofbusinesslessbusinessmenoccupyinitunreasonablecompany′sorganizationstructure

DoingadvertisementtorecruitespecialistsConvenethejobfarrinsomefamouseuniversitiesReceivetherecommendationofsomeaknowledgeablepersonageSearchingfromtheinternaidepartmentWOStrategyW:Lackingforexcellentmanagementpersonnels

Step1Step2Step3PerfecttheinternalregulationframworkAcquireothercompanieswhichbetterunderstandthesolutionStudythesuccessfulcompany′managementstyle2.Incompleteinternalregulationframworks

Becreative:1.Doingmoremarketsuyveytoknowmoreaboutthecustomerstastes.2.Comparewithothercompaniesproductsfeature,andmakeowninnovatestyle.3.Products′featuresaresimplex

Weakness: