2010Business_Model_Innovation：_Opportunities_and_Barriers.pdfVIP

Long Range Planning 43 (2010) 354e363 /locate/lrp Business Model Innovation: Opportunities and Barriers Henry Chesbrough Companies commercialize new ideas and technologies through their business models. While companies may have extensive investments and processes for exploring new ideas and technologies, they often have little if any ability to innovate the business models through which these inputs will pass. This matters - the same idea or technology taken to market through two different business models will yield two different economic outcomes. So it makes good business sense for companies to develop the capability to innovate their business models. This paper explores the barriers to business model innovation, which previous academic research has identified as including conflicts with existing assets and business models, as well as cognition in understanding these barriers. Processes of experimentation and ef- fectuation, and the successful leadership of organizational change must be brought to bear in order to overcome these barriers. Some examples of business model innovation are provided to underline its importance, in hopes of inspiring managers and academics to take these challenges on. 2009 Elsevier Ltd. All rights reserved. a mediocre technology pursued within a great business model may be more valuable that a great technology exploited via a mediocre business model Introduction Technology by itself has no single objective value. The economic value of a technology remains latent until it is commercialized in some way via a business model. The same technology commer- cialized in two different ways will yield two different returns. In some instances, an innovation can successfully employ a business model already familiar to the firm, while, other times, a company will have a business model that can make use of the technology via licensing. In still other cases, 0024-6301/$