Movable INK：营销人员和人工智能 Audience of One Report The Marketer and the Machine.docx

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2024-04-30 发布于北京
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Movable INK：营销人员和人工智能 Audience of One Report The Marketer and the Machine.docx

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2024

AudienceofOneReport:

TheMarketerandtheMachine

ABOUTMOVABLEINK

MovableInkpersonalizeseverycustomer

engagementthroughautomationand

artificialintelligence.Theworld’smost

innovativebrandsrelyonMovableInkto

maximizerevenue,simplifyworkflows,and

achievetheoptimalcustomerexperience.

HeadquarteredinNewYorkCitywithover

500employees,MovableInkservesitsglobalclientbasewithoperationsthroughoutNorthAmerica,CentralAmerica,Europe,Australia,andJapan.

Learnmoreat.

Introduction

Consumerpreferencesandbehaviorsareinastateof

perpetualevolution,andwitheverymarketingtouchpoint,

therateofchangeaccelerates.Theseever-shiftinghabitsand

desireshavebeenthedrivingforcebehindeverymajordigital

transformationwe’vewitnessedthusfar,andwillcontinueto

shapefutureinnovations.

Reflectingonmarketingprogramsfrompasterasshows

evidenceofthisevolution.Inthe90s,databasemarketing

emerged,transforminganalogmethodsintodigital

processes.Then,withthedawnofthe2000s,emailservice

providers(ESPs)cametotheforefront,revolutionizingour

engagementtechniques.Thisperiodsawtheburgeoning

growthofemailandeCommerce;theabilitytoconnect

withconsumersviasocialmediachannelstookoff,offering

unprecedentedengagementopportunities.

Theintroductionofcloudcomputingarguablymarkedan

evenmoresignificantshift.WithCustomerDataPlatforms

(CDPs)anddatawarehouses,marketersarearmedwitha

unified,real-timesnapshotoftheircustomers,allowingfor

moretargetedandrelevantengagementacrosseverychannel.

Andnow,aswestandontheprecipiceofyetanotherchange,thetransitiontoautonomoussystemspoweredbyartificialintelligence(AI)promisestobethemostgroundbreakingdevelopmentinmarketingtechnology’shistory.Nowisthetimetoreshapeourunderstandingofmarketing,heighteningefficiencyandpersonalizationl