长沙橘郡2011年整合推广方案.ppt

然而，新品别墅并不具备明显的特征，非临湖，仅望湖； 并非大山别墅，从资源层面而言，新产品不具备任一优势。 但产品层面，尤其是品质上，是具有很强优势的。 可以如此认为，2011的产品，相较于2010年的产品， 属于升级产品，尤其是品质细节的提升，将处于长沙第一类别墅的前沿。 To dream of a much larger group, Changsha Orange County is the time towards the Peak of the. 与周边楼盘如龙湾、格兰小镇、保利阆峰云墅比较，本项目的位置居于中央别墅区最前排，园林、规模更为精致；最大优势在于小独栋的产品定位，与周边项目大独栋的定位明显形成区隔，客户层面也有实质性的不同：客户平均年纪要年轻5岁左右。 With the surrounding real estate, such as Longwan, Grand town Poly langzhong minegumo villa comparison, the location of this project live in the front of the central villa, gardens, a more delicate scale; greatest advantage lies in a small single-family product positioning, with the surrounding large project clear positioning of the formation of single-family segment, at the customer level, there are substantial differences: customer average age of about 5 years younger, the customer's money but also less. 从整体而言，2011年的橘郡比站于山腰时，客户层级将有明显提高； 产品也将回归主流，更加厚重；与之相对应的是，同此级别的客户 需要的也是身份认同，身份区别。 With the surrounding real estate, such as Longwan, Grand town Poly langzhong minegumo villa comparison, the location of this project live in the front of the central villa, gardens, a more delicate scale; greatest advantage lies in a small sin 当一个客户花300万元购买橘郡，他希望别墅真正具备这种价值，除了产品价值，更是心理价值！让他及他的朋友认为，购买此别墅是一种身份的象征，也属于一种“面子工程”。而2011年 的产品，能支撑如此需求。 With the surrounding real estate, such as Longwan, Grand town Poly langzhong minegumo villa comparison, the location of this project live in the front of the central villa, gardens, a more delicate scale; greatest advantage lies in a small sin 从形象建立角度来说。我们也需要让产品看起来不止值300万，值400万更多， 抬高预期价格，尔后以300万元或者更高的价格，促成成交。 From the image of the establishment point of view. We also need to make products appear to be more than the value of 3 million, the value of 4 million more,Raise the expected price, and later to 3 million yuan or higher prices, contributed to turnover. 取其上，得其中，取其中，得其下 Whichever is last, may of them, take them and obtain its 从山腰到山顶，是推广需要解决的任务。 Whichever is last, may of them, take them and obtain its That m