二手车信息公共平台的构建.docVIP

┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ 装 ┊ ┊ ┊ ┊ ┊ 订 ┊ ┊ ┊ ┊ ┊ 线 ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ ┊ 毕业设计（论文）报告纸 共 35 页 第  PAGE \* MERGEFORMAT 36 页 摘 要 目前美国、德国、瑞士、日本和中国台湾地区的二手车的销售分别是新车销售的 3.5 倍、2 倍、 2 倍、1.4 倍、2 倍。 统计数据显示， 2005 年国内二手车交易量达到 140 万辆，仅相当于新车销量的 1/4。2010年全国共交易二手车385.19万辆，同比增长15.37%，交易额累计达1400亿元，同比增长近17%，仅相当于新车销量的1/2。对照西方发达国家的成熟汽车市场中新旧车所占的比例，国内二手车市场仍然是不成熟的，具有广阔的发展前景。目前，中国的二手车市场存在严重的信息不对称，严重的阻碍了二手车市场的发展。解决信息不对称问题的关键在于建立一个信号传递的机制，有效的传递交易所必须的信息，消除信息的不对称，提高交易的效率。二手车公共信息平台实质上是一个以信息传递为理念的电子商务平台。它主要包括2部分：信息采集和电子商务，两者相互联系，相互促进，构建了一个可行的信息传递机制。 关键词：信息不对称，电子商务平台，信息传递机制 Abstract Currently the United States, Germany, Switzerland, Japan and China Taiwan second-hand car sales were new car sales 3.5 times 2 times 2 times, 1.4 times, 2 times.Statistics show that domestic used car trade in 2005 reached 1.4 million, equivalent to only new car sales in the 1 / 4.Transactions nationwide in 2010 used cars 3,851,900, an increase of 15.37%, trading volume totaled 140 billion yuan, an increase of nearly 17%, equivalent to only new car sales of 1 / 2.Western countries were mature car market share of new cars, domestic second-hand car market is still immature, and has broad prospects for development.At present, Chinas second-hand car market there is a serious problem of asymmetric information, severely hampered the development of second-hand cars.Solve the problem of information asymmetry is the key to the establishment of a signaling mechanism necessary for the effective delivery of information exchange, to eliminate information asymmetry and improve transaction efficiency.Used cars public information platform is essentially a message for the concept of electronic commercial platform.It mainly includes two parts: information collection and e-commerce, both mutual connection, promote each other, constructed a feasible information transmission mechanism. KEY WORDS：Information asymmetry ，E-commerce platform， Information transmission mechanism 目 录 T