浅析河南旅游服务贸易的发展.docVIP

浅析河南旅游服务贸易的发展 目 录 中文摘要·Ⅰ 英文摘要·Ⅱ 河南旅游服务贸易现状········································1 1．旅游服务贸易的定义········································1 2．河南旅游服务贸易现状······································1 3．小结······················································4 河南开展旅游服务贸易的SWOT分析······························4 1．河南旅游服务贸易的优势(Strengths)分析·······················5 利用比较优势理论从供给角度的分析······················ 5 需求角度的分析· ·······································7 来自于政策层面的影响···································7 2.河南旅游服务贸易的劣势(Weaknesses)分析 ·····················7 旅游资源开发、利用不足·································8 市场发育不充分，缺少具有国际竞争力的大集团 ············9 旅游配套设施和服务滞后· ·······························9 缺乏高素质人才······································· 10 3.河南旅游服务贸易发展所面临的机遇( Opportunites) ···········10 4.河南旅游服务贸易发展所面临的挑战（threats) ·················11 5.小结·······················································12 河南旅游服务贸易发展对策···································12 加强产业规划，整合各种资源·································12 2.做好生态旅游的规划与管理工作·······························12 3.加强旅游队伍建设，提高服务质量······························13 参考文献·······················································14 致谢···························································15 浅析河南旅游服务贸易的发展 摘 要: 河南省旅游业发展的自然资源和人文、区位条件等得天独厚。20多年来,河南旅游资源开发步伐加快,旅游服务得到快速发展。但与省外相比,发展仍显滞后,在旅游优势资源的开发、旅游产品的开发结构及旅游管理、旅游产业结构等方面都存在诸多问题。 因此,根据河南省的具体情况,今后要加大对生态旅游、文化旅游、森林旅游等专题旅游开发的力度。 关键词:旅游服务贸易;旅游现状；河南旅游服务贸易; On the development of trade in tourism services in Henan Abstract：he development of tourism in Henan benefites from its rich natural and cultural resources as well as its convenient location conditions. In the last 20 years, Henan has speeded up its pace to develop its tourism resources, and the tourism industy has developed fast in Henan. However, compared to the other provinces, the development of tourism in Henan still remains behind. There are many problems in the development of advantageous tourism resources, the structure of tourism product and tourism management as well as t