分析报告--1997～2002年CRM软件行业报告.pdfVIP

CONTENTS Customer Relationship Management Software Report, 1997–2002 EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 THE 1997 CUSTOMER RELATIONSHIP MANAGEMENT MARKET . .5 The 1997 Customer Relationship Management Market Leaders . . . . . . . .9 CRM Revenue Segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 CRM TECHNOLOGY ENVIRONMENT . . . . . . .