中山大学strategic+management+6th.ppt

Welcome to STRATEGIC MANAGEMENT Introductory Lecture What is Strategy? The IBM-Lenovo Deal On Dec 7, 2004, IBMs PC division was sold to Lenovo Group. According to the acquisition agreement signed between Lenovo Group and IBM, Lenovo has paid 1.25 billion US dollars for all the PC business of IBM, including 650 million US dollars in cash and Lenovos shares valued at 600 million US dollars. After the trade, IBM will hold 18.9 percent of Lenovos shares and Lenovo will assume about 500 million US dollars net debt of IBM. Legend to Invest in Real Estate  Legend, now renamed as Lenovo, Chinas leading personal computer manufacturer, has announced that it intends to invest three billion yuan (about 363 million U.S. dollars) in the burgeoning real estate sector, as part of attempts to readjust its overall business structure. The company will make the investment through its holding company which has started real estate business already in Huizhou and Shenzhen cities, in south Chinas Guangdong Province. Changhong net drops 24% amid price competition  Sichuan Changhong Electric recorded a net profit of RMB88.5m in 2001. The result represents a decrease of 24% for the Chinese-based appliance manufacturer. Close to 75% of the revenue of Sichuan Changhong Electric is generated by its television sets. An 11% decrease in core revenue to RMB9.5bn was recorded for the year. Haier excels in all these areas! As one of Chinas fastest-growing companies, Haier Group is widely regarded as a successful company. Customer service, product quality, operating efficiency, innovation, and speed to market are among the top seven factors for success. Haier CEO Zhang Ruimin and President Yang Mianmian say the firm developed three major strategies over three stages: brand building or recognition strategy, expansion or diversification strategy, and globalization strategy Adidas China Distribution Center Opens in Suzhou  On Sept 23, 2005, Adidas has opened a distribution center in China