奥美Dirty Little Secret about the Web013.PPTVIP

Dirty Little Secret about the Web Browser to buyer ratios are unimpressive Only 2.7% of visitors from an e-commerce site ever return to buy again Limited understanding of how to employ the new technologies to improve conversion and repeat business rates 72% of companies surveyed, when asked “How they plan to use information they have assembled on customers” reveal they “don’t use the data”( Forrester Research E.Biz 1999) Too few of the discoverers of the new technologies focus on the technology as the solution. Buzz words don’t create sales and lasting businesses. CUSTOMERS DO. CRM on the