公共关系及其社会价值对公立图书馆的影响.pptVIP

* * * * * * * * * * * * * * * * * * 公共关系及其社会价值对公立图书馆的影响 PUBLIC RELATIONS: Its Social Values and Impacts on Library Public Services * Dr. Raymond Wang The James A. Newpher Library Community College of Baltimore County 巴尔的摩学院纽佛图书馆王澍博士 * 演讲要点Presentation Outline 公共关系的核心价值 – Core Values of Public Relations 公关活动的基本准则 – Basic Principles in PR Campaign 公关策略与推广手段 – Strategies and Methodologies 公关业务与馆长责任 – Directors’ Role in PR Campaign 公关实例与个案分析 – Analysis of Effective Campaign * 公共关系的核心价值Core Values of Public Relations 完成图书馆的使命 – Implementing Library Missions 拓展图书馆的资源 – Developing Library Resources 及时评估不断改进 – Evaluating Library Services 鼓励员工参与公关 – Encouraging Full Participations * 公关活动的基本准则Basic Principles in PR Campaign 了解社区民众的需求 – Understand Community Needs 推介图书馆各类服务 – Promote Library Public Services 扩大在社区中的影响 – Increase Library Public Visibility 赢得社区及政府支持 – Win Local Government Support * 公关策略与推广手段Strategies and Methodologies 图书馆形象的建立 – Establishing Image for Libraries 图书馆与社区互动 – Community Outreach Activities 图书馆服务的宣传 – Promoting Service in Community 广泛利用媒体资源 – Effective Uses of Massive Media * 公关业务与馆长责任Directors’ Role in PR Campaign 图书馆员工的行为 – Actions of Library Personnel 图书馆读者的口碑 – Reactions of Library Patrons 图书馆义工的作为 – Contributions of Volunteers 图书馆馆长的责任 – Responsibilities of Directors * 公关实例与个案分析 Analysis of Effective Campaign 巴城公立学校图书馆 – B County Public Schools 巴城公立社区图书馆 – B County Public Libraries 巴城社区学院图书馆 – B County Community College 公关实例与个案分析 – BCCC/BCPL/BCPS Case Study * * * 巴尔的摩县概况Baltimore County 面积 Land Area – 598.6 sm 人口 Population – 789,814 欧裔 Euro-American – 68.8% 非裔 Afro-American – 25.1% 亚裔 Asian-Pacific – 4.6% 西裔 Latin-Hispanic – 3.1% Median Household Income 家庭收入中位数 – $63,078 Per Capita Income – $26,167 巴城社区学院图书馆 * 巴城社区学院图书馆服务宗旨BCCC Library Mission Statement BCCC Library supports the educational mission of Baltimore County Community College. It provides leadership in information literacy education and information resources in both physic