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International Journal of Innovation Management
Vol. 15, No. 1 (February 2011) pp. 205–230
© Imperial College Press
DOI: 10.1142/S1363919611003131
OPEN INNOVATION, GENERATIVITY
AND THE SUPPLIER AS PEER: THE CASE
OF IPHONE AND ANDROID
*,z y
BJÖRN REMNELAND-WIKHAMN , JAN LJUNGBERG ,
MAGNUS BERGQUISTy and JONAS KUSCHELy
*
School of Business, Economics and Law
University of Gothenburg, P.O. Box 610
€
S-405 30 Goteborg, Sweden
y
Department of Applied IT
University of Gothenburg, Forskningsgången 6
SE-412 96 Gothenburg, Sweden
z
bjorn.remneland@handels.gu.se
The diffusion of various forms of digital technologies has acted as a disrupting force in
several industries, promoting open and distributed innovation processes. In this paper we
argue that the supplier in open innovation networks tends to get a more active role as a
creative peer producer, rather than merely a contractual deliverer. A comparative case
study of the mobile phone platforms iPhone and Android is used to analyze this shift in
innovative value creation. The notion of generative capacity is introduced to the research
on open innovation, suggesting that it is generativity rather than openness that drives the
platforms’ aggregated wealth. The two cases from the mobile phone industry illustrate that
innovation in
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