高三英语上册Unit5Inte.pptVIP

Words that sell;How can an ad persuade people to buy the products?;Ad-makers choose words and brand names carefully to create a positive image of the product.;a funny or unusual name, …be remembered better.;words to which people attach positive meanings.;words to which people attach positive meanings.;How can the ad persuade people to buy the products?;An ad should also tell the consumers about the advantages of the product.;More ways to persuade people to buy the products?;　1. 美容院：　 2. 轮胎： 　3. 西门子公司： 4. 印刷公司：5. 黏合剂：6. 汽车：;So what should a slogan be?;Watch, think and Prepare to answer;;1. An ad should contain enough information. 2. An ad should also be interesting and humorous. 3. Sometimes it can be taken from old stories or legends.;1.What does the text want to tell us? 2.A good slogan should be “catchy” , or easy to remember. The underlined word means__. 3. According to the passage, a good advertisement must____. 4. What is one of the dangers of a series of advertisements? 5. Why didn’t anybody buy the hair cream? 6. Without the German speaker at the car factory, what would probably happen. 7. We should think twice when we are offered a “free gift”or an “added bonus.” It wants to tell us___.;1.What does the text want to tell us?;2.A good slogan should be “catchy” , or easy to remember.The underlined word means___. difficult B. attractive C. well-known D. interesting.;3. According to the passage a good advertisement must________. begin with a question or a puzzle tell a continued story be informative and attractive contain a funny text.;4. What is one of the dangers of a series of advertisements? A. Readers will be tired of reading too many texts. B. Readers will lose patience. C. Readers will forget the name of the product. D. Readers will forget the advertisement. ;5. Why didn’t anybody buy the hair cream? Few people showed interest in the actor. The advertisement wasn’t shown on TV. “