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目 录
一产品简介···············································3
1.1风格独特···········································3
1.2功能实用···········································3
二市场概况················································3
2.1产业背景···········································3
2.2目标市场···········································4
2.3目标群体···········································4
2.4社会需求···········································5
2.5行业趋势···········································6
三竞争性分析·············································7
3.1行业内原有竞争·····································7
3.2潜在竞争力·········································8
3.3替代品竞争·········································9
3.4购买者议价能力·····································9
3.5合作方议价能力·····································9
四企业自身分析············································9
4.1优势···············································9
4.2劣势··············································10
4.3机会··············································10
4.4威胁··············································10
五公司战略···············································11
5.1宗旨·············································11
5.2战略目标·········································11
5.3公司目标·········································11
5.4财政目标·········································12
5.5服务目标·········································12
5.6项目成功的关键要素·······························12
5.7部门职能·········································12
六营销策略··············································12
6.1营销策略与目标····································12
6.2价格策略··········································13
6.3销售渠道··········································13
6.4宣传策略··········································14
七风险分析···············································16
7.1机遇和挑战········································16
7.2解决方案··········································17 “手绘地图”作为一种全新的艺术表现形式，出现在我们生活中。“
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