“我的大学”手绘地图系列策划书.doc

“我的大学”手绘地图系列策划书 目 录 一产品简介···············································3 1.1风格独特···········································3 1.2功能实用···········································3 二市场概况················································3 2.1产业背景···········································3 2.2目标市场···········································4 2.3目标群体···········································4 2.4社会需求···········································5 2.5行业趋势···········································6 三竞争性分析·············································7 3.1行业内原有竞争·····································7 3.2潜在竞争力·········································8 3.3替代品竞争·········································9 3.4购买者议价能力·····································9 3.5合作方议价能力·····································9 四企业自身分析············································9 4.1优势···············································9 4.2劣势··············································10 4.3机会··············································10 4.4威胁··············································10 五公司战略···············································11 5.1宗旨·············································11 5.2战略目标·········································11 5.3公司目标·········································11 5.4财政目标·········································12 5.5服务目标·········································12 5.6项目成功的关键要素·······························12 5.7部门职能·········································12 六营销策略··············································12 6.1营销策略与目标····································12 6.2价格策略··········································13 6.3销售渠道··········································13 6.4宣传策略··········································14 七风险分析···············································16 7.1机遇和挑战········································16 7.2解决方案··········································17“手绘地图”作为一种全新的艺