基于WEB的站长SEO工具开发.docVIP

密 级 公开 学 号 092097 毕 业 设 计（论 文） 基于WEB的站长SEO工具开发 院（系、部）： 姓 名： 班 级： 专 业： 指导教师： 教师职称： 2011 年 6 月 10 日·北京 摘 要 伴随着互联网飞速发展的同时，搜索引擎已经成为人们获取网络信息最重要的手段之一。与这种趋势相对应的是各个企业将越来越重视网络营销，并且把搜索引擎营销纳入企业策划的重要一环。SEO(搜索引擎优化)的主要工作是通过了解各类搜索引擎如何抓取互联网页面、如何进行索引以及如何确定其对某一特定关键词的搜索结果排名等技术，来对网页或者网站结构进行相关的优化，使其提高搜索引擎排名，从而提高网站访问量，最终提升网站的盈利能力或宣传能力的技术。关键词：SEO搜索引擎优化网站优化网络营销Abstract With the rabidly development of internet, Search engines have become one of the most important means to get information. Along with the advance of this trend, people will pay more attention to E-Marketing，and Search Engine Marketing has becomed an important part of business planning. The main work of SEO (Search Engine Optimization) is to improve the web pages or the structure of the website by finding out how do different search engines capture Internet pages, how do they indexing and the techniques of making sure how they ranking the search results for a particular keywords. Through these methods SEO could increase the ranking of search engines and the visits to the websites, then enhance the profitability or promotional capacity. When the small site owners constructing their websites, they usually have to get the relative data of the sites to provide a reference for the optimization of their own websites. Webmaster tools based on SEO is a series of tools invited specifically for these people. Within it there are tools for testing the reverse link, the number of dead links test, Alexa ranking inquiry, keyword density inquiry, keyword ranking, simulated capture, website inquiry, the number of search engines, Meta information of captured pages, etc. These tools can help customers find the data they need conviently and quickly. Keywords: SEO , Search Engine Optimization , Web Optimization , E-Marketing 目 录 摘 要 I Abstract II 第一章 SEO概述 2 1.1 SEO简介 2 1.1.1 SEO的定义 2 1.1.2 SEO的作用及目的 2 1.1.3 SEO的必要性 3 1.2 搜索引擎 3 1.2.1 搜索引擎的收