2014年企业战略管理形成性考核作业.docVIP

企业战略管理形成性考核作业1 学完第一章内容后一周内完成。 某企业经营烟酒业务，其厂址在华北某市，销售市场在华北、东北、华东及西北各省。产品以高档为主，企业最近有如下几件事需要解决: 1、西南某制酒企业在西北市场在春节期间开展难题买二送一促销活动，本企业西部市 场负责人请示总经理审批春节期间的促销活动。 2、鉴于中档酒市场需求量大，营销部门建议本企业也加入中档酒行列，开发中档酒。 3、由于石油价格持续上涨，各国都在酝酿开发新能源。其中用酒精作为汽油的替代产 品是其中的一个方案。企业打算同某发动机企业联合开发不挥发的用燃油的液体酒精。 4、与一家商场就货款问题发生争议，对方已起诉至法院。 5、购买设备的意向已定，协议已签，急待履约。 请问：以上事件中是企业战略层次应该研究的问题？那些不是？请一一列举理由. 参考答案： 1．西南某制酒企业在西北市场在春节期间开展买二赠一促销活动，本企业西部市场负责人请示总经理审批春节期间的促销活动。2．鉴于中档酒市场需求量大，营销部门建议本企业也加入中档酒行列，开发中档酒。3．由于石油价格持续上涨，各国都在酝酿开发新能源。其中用酒精作为汽油的替代产品是其中的一个方案。企业打算同某发动机企业联合开发不挥发的用于动力的酒精。4．与一家商场就货款问题发生争议，对方已诉至法院。 5．购买设备的意向已定，协议已签，急待履约。 If we dont do that it will go on and go on. We have to stop it; we need the courage to do it. His comments came hours after Fifa vice-president Jeffrey Webb - also in London for the FAs celebrations - said he wanted to meet Ivory Coast international Toure to discuss his complaint. CSKA general director Roman Babaev says the matter has been exaggerated by the Ivorian and the British media. Blatter, 77, said: It has been decided by the Fifa congress that it is a nonsense for racism to be dealt with with fines. You can always find money from somebody to pay them. It is a nonsense to have matches played without spectators because it is against the spirit of football and against the visiting team. It is all nonsense. We can do something better to fight racism and discrimination. This is one of the villains we have today in our game. But it is only with harsh sanctions that racism and discrimination can be washed out of football. The (lack of) air up there Watch mCayman Islands-based Webb, the head of Fifas anti-racism taskforce, is in London for the Football Associations 150th anniversary celebrations and will attend Citys Premier League match at Chelsea on Sunday. I am going to be at the match tomorrow and I have asked to meet Yaya Toure, he told BBC Sport. For me its about how he felt and I would like to speak to him first to find out what his experience was. Uefa has?opened d