电子商务环境下消费者行为分析与市场营销策略毕业论文.doc

摘要 计算机网络是20世纪最伟大的产物之一其发展速度之快也是史无前例的。消费者的消费观念、消费方式和地位正在发生着重大的变化 关键词：电子商务、消费者、网络市场、消费行为、网络消费、营销策略ABSTRACT The computer network is one of the greatest products in the 20th century， the fast development is unprecedented. Along with the rapid development of network technology，E-commerce is accepted by more and more people，Consumer’s concept of consumption， consumption mode and the position is undergoing significant changes. E-commerce by real-time interaction of Internet，narrow the distance between producers and consumers. In the electronic commerce environments， consumers can choose themselves satisfactory products in Network stores at any time， enterprises also can directly do business with consumers. This thoroughly change and influence to the traditional consumer behavior. This article from the network market environment， Combining with the culture of consumer age structure， consumer income structure， etc To analyze the changes in the environment of consumer psychology and behavior. Through the discussion on the network environment of consumer behavior characteristic and the traditional consumer behavior patterns， compared to the changeso analyze the understanding and accepting of consumers which Under the e-commerce environment of consumption. Explored adapt to changes in consumer behavior under the condition of network marketing strategy，and give some advices for online consumption legal support and E-commerce laws for operators. Key words: E-commerce，Consumers， Network market，Consumer behavior， Internet consumption， Marketing strategy毕业设计（论文）原创性声明和使用授权说明 原创性声明 本人郑重承诺：所呈交的毕业设计（论文），是我个人在指导教师的指导下进行的研究工作及取得的成果。尽我所知，除文中特别加以标注和致谢的地方外，不包含其他人或组织已经发表或公布过的研究成果，也不包含我为获得 及其它教育机构的学位或学历而使用过的材料。对本研究提供过帮助和做出过贡献的个人或集体，均已在文中作了明确的说明并表示了谢意。 作 者 签 名：　　 　 　　日　 期：　　 　 　　 指导教师签名：　　 　 　　 日　　期：　　 　 　　 使用授权说明 本人完全了解 大学关于收集、保存、使用毕业设计（论文）的规定，即：按照学校要求提交毕业设计（论文）的印刷本和电子版本；学校有权保存毕业设计（论文）的印刷本和电子版，并提供目录检索与阅览服务；学校可以采用影印、缩印、数字化或其它复制手段保存论文；在不以赢利为目的前提下，学校可以公布论文的部分或全部内容。 作者签名：