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Absrtact
ThequickdevelopmentoftheChineseteclecomindustryinthepastyearsprofitsrfom
thehighscaleofusages.However,withthecontinuousdisseminationofthetelecomend
usages,thenewinstallershavebeendecreasingcontinuously,thefurtherdevelopmentofthe
telecomindustryhasbeenchallenged,especiallyinthefixed-networktelecomindustry.on
theotherside,withthequickdevelopmentoftheChineseeconomy,thetelecomregulations
gettinghealthier,thetelecomtechnologiesbeingimprovedgradually,theChinesetelecom
industryisalsofacingthehard-wonopportunities.Inrfontoftheco-existingnewchallenges
andopportunities,thetraditionalChinesefixed-networkcompanieshavetoadjusttheir
strategiessoastoachievenewcompetitionadvantages.
Thethesisconsistsof5chapters.Chapter1describedthestudyobjectandscope,then
claimedthestudypurposesandcontributions,atlastexplainedthestudymethodologyand
structure.Inthechapter2,theauthorreviewedthetheoriesandstudiesrelatedtothe
competionstrategyandthesrtategyselection.Inthechapter3,theauthorfirstlyexplainedthe
currentindustrystatusandcharacters,thenanalyzedthegeneralenvironmentofthetelecom
market,atlastpredictedtheindustrydevelopmentrtend.Chapter3,theauthorfirstly
identifiedthecorecompetitioncompetences,thenworkedoutaproposalofthestrategy
selection,finallydissertatedhowtoimplementthestrategyselction.Inthechapter5,the
authorselectedBTasastudytostudyitsstrategyselction,thissuccessstorycouldprovide
referencestotheChinesetraditionalfixed-networkcompanies,atthesametime,thiscase
studyactedasaprooftothepreviousproposedsrtategyselection.
Themajorcontributionofthisarticleisthesuggestionofthesrtategyselectionforthe
traditionalChinesefixed-networkindustry,atthesametime,ithelpedthoseplayersinthe
fiercecompetitionjumpbeyondtheconsrtaintsofthecompetitionphilosophywithinthe
industryandthinkofinrtoducingthecompetitionstrategyofthewholeindustrysoasto
achievethecompetitioncompetence.
KeyWordes:TheTraditionalFixed-netCompany CompetitionStrategy
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