动漫设计与制作专业毕业论文--罗平油菜花蜂蜜包装设计.docVIP

罗平油菜花蜂蜜包装设计 摘 要 包装设计作为一种文化符号载体，它不仅体现着地域性特色，同时也起着传播文化特色的作用。在我国设计处于借鉴和创新的转型期，如何找到具有本土特色的包装设计语言，对我国的包装设计走向世界具有重大意义。本文正立足这一主题，以罗平油菜花这一地方特色为切入点，对罗平“罗悦”油菜花蜂蜜包装设计的实施和意义进行了深入论述。 罗平以油菜花为载体，把自然天成的山水景观、浓郁迷人的布依民族风情、丰富厚重的历史文化底蕴、雄奇壮丽的九龙瀑布、幽深俊秀的鲁布革峡谷、秀美清秀的多依河等旅游资源整合开发，每年都举办集农业观光、自然风景览胜、民族风情展演和商贸洽谈为一体的“中国·云南·罗平油菜花文化旅游节”，使罗平油菜花海名扬海内外。旅游业的发展带动了全县酒店、餐饮、娱乐、交通等第三产业和个体私营经济的蓬勃发展。油菜花这一地方文化带动了罗平县的经济发展，在设计的时候运用油菜花的形式来设计“罗悦”蜂蜜包装，更加彰显其地方特色。包装在保护、装饰产品的同时，又成为宣传地方特色和提高地方经济发展的重要的载体。 关键词：包装设计 油菜花 蜂蜜 形式 色彩 Luo rape honey packaging design Abstract : Packaging design as a cultural symbol vector, which not only reflects the regional characteristics, but also plays a role in dissemination of culture. Reference design in China and innovation in the transition, how to find the package design with local characteristics of language, to the world of packaging design is of great significance. This article is based on the theme, the local Luo culture of rape as a starting point for Luoping, Luo Yue rape honey packaging design implementation and significance of in-depth discussion.  Luoping to rape as a carrier, the naturalness of the landscape, rich in charming Buyi ethnic customs, rich history and culture of heavy, magnificent waterfalls, Kowloon, magnificent, handsome Lubuge deep canyons, beautiful and so handsome by the river integration of tourism resources development, agriculture and tourism assembly is held every year, Range Rover natural scenery, ethnic customs and trade negotiations as one of the performances of the rape of China ? Yunnan ? Luoping Culture and Tourism Festival, so that the sea rape Luoping famous home and abroad. Promote the development of tourism in the county hotels, restaurants, entertainment, transportation and other tertiary industries and the rapid development of private economy. Rape of the local culture led Luoping Countys economic development, when the use of rape in the design of the form of design Luo Yue Honey packaging, even more clearly its local characterist