HND商务信息与通讯技术OUTCOME1.doc

Part 1: Identify and evaluate the role of business information in decision-making. Question 1: Strategic Management Strategic management is responsible for making decisions that affect whole company. These decisions are generally very complex and unstructured. They make long-term decisions. Internal: The market trends. If the company can observe the index, it will understand the needs of the company, so as to decide it will produce the products to gain more profit. External: the staffing needs. If the company can improve employee benefits, increase their rewards, it will make employees have more power. Tactical Management Tactical managers are the middle management. They make medium-term decisions affecting budgets, monitoring operations, developing policies, obtaining resources. Tactical managers develop tactics to achieve the overall strategic aims and objectives set by the strategic manager. Internal: The budgets. If the company has a budget process, it will be able to control the budget and control the company’s cash position. And the enterprise capital will become more flexible. External: If the enterprise has the fixed suppliers, it will guarantee the quality of enterprise products and save operating time, thus enhances the enterprise the competitive ability and increase more profits. Operational Management The operational manager is the first line manager or supervisor. They are responsible for the day-to-day operations of the business. Internal: If the enterprise staff attendance record every day, it can work out a plan for a more perfect plan according to the information, so that employees work more efficiently. External: The customer needs. If the enterprise understand customer needs, its products to attract customers and increase income. Senior Management Middle Management