最新版ogilvyinteractive methodology and rules绝对实用.pptVIP

OgilvyInteractive Methodology and Rules New Face Miss.Lu fang Producer 信德 联合利华 (With Mr.Wang zhiqing) Methodology Foundation All initiatives are developed in a three phase: Discovery Opportunity Assessment Business Assessment Strategy Assessment Construct Project Definition Project Design Project Build Project Implementation Ongoing Operations Project Maintenance Interactive Process Interactive Process Interactive Process Roles and Responsibility - Core Team There is a Core Team of disciplines that drive the process from start to finish. Interactive Producer Account Management Information Architect Creative/Production Technical Quality Assurance I-Media Roles and Responsibility - Core Team Interactive Producer Core Team leader (团队领导) Interactive specialist (互动专家) Team Communication (团队沟通) Supervise the delivery (监督执行) Account Management Strategic consultant to the client (客户的策略顾问) Client management (客户管理) Financial responsibility (财务管理) Roles and Responsibility - Core Team Information Architect Consultant for conceptual information design (信息结构设计者) Consult for usability of interface design and facilitate usability testing (界面设计可用性的顾问与检验者) Interactive content management (内容的管理者) Creative/Production Consultant for strategic direction and provide creative strategies for account/project activity (创意策略的发想者) Conceive and generate all webpages (页面的发想与执行者) Roles and Responsibility - Core Team Technical Consultant for technical direction/strategy of client for project initiatives (技术顾问) Document, build, and test all systems and programming (系统与程序的设计实施者) I-Media Develop media strategy and plan (媒介策略与计划) Facilitate media unit placement(媒介投放) Media performance analysis(效果分析) Roles and Responsibility - Core Team Quality Assurance Interactive quality responsibility