托福阅读机经：企业道德执照.docVIP

托福阅读机经：企业的道德执照 小马过河为大家准备了“托福阅读机经：企业的道德执照”，供各位备考托福的考生们参考使用，来提高自己的托福成绩！免费咨询电话：400-0123-267 　　It was an easy prediction to make: that the recession would end talk of corporate social responsibility. Faced with the fear, or reality, of losing their jobs or homes, consumers would rush past the Fairtrade shelves and pick up something the family could afford. Companies, meanwhile, would concentrate on saving themselves rather than the planet. 　　人们很容易做出这样的预测：经济衰退将中止有关企业社会责任的讨论。面对失去工作或房屋的担忧——或现实，消费者会匆匆走过公平贸易(Fairtrade)的货架，去挑选一些家庭负担得起的东西。同时，企业会专注于拯救自身，而不是拯救地球。 　　That easy prediction has turned out to be wrong. Mars, the worlds biggest confectionery company, has announced that its entire cocoa supply will be “produced in a sustainable manner” by 2020. Mars will work largely with the Rainforest Alliance, which encourages farmers to preserve their environment. 　　这个简单的预测已经被证明是错误的。全球最大的糖果公司玛氏(Mars)宣布，到2020年前，该公司使用的所有可可豆都将来自以“可持续的方式生产”的供应源。玛氏将与雨林联盟(Rainforest Alliance)进行大量合作，该组织致力于鼓励农民保护其种植环境。 　　Marss move follows the announcement last month by Cadbury, the UK confectionery group, that all the cocoa in Dairy Milk, Britains biggest-selling chocolate, would be certified by Fairtrade, the organisation that works to ensure a minimum price for farmers. 　　此前，3月份时英国糖果集团吉百利(Cadbury)宣布称， 英国最畅销的巧克力——吉百利牛奶巧克力(Dairy Milk)中采用的所有可可豆将会得到公平贸易组织的认证。该组织旨在确保农民获得的收购价格有一个最低限制。 　　The two chocolate makers were preceded by Wal-Mart, the worlds biggest retailer, which told a meeting of 1,000 Chinese suppliers last year that it would hold them to strict environmental and social standards, the downturn notwithstanding. 　　全球最大的零售商沃尔玛(Wal-Mart)走在了这两家巧克力制造商的前面。去年，在有1000多家中国供应商参加的会议上，沃尔玛宣布，尽管经济低迷，但它将要求供应商遵循严格的环境和社会标准。 　　Why are these companies acting in a way few expected? First, there are substantial business reasons. When Mars and Cadbury talk about their cocoa supplies being sustainable, they mean it. Chocolate manufacturers are worried about how much cocoa will be available a decade from now. 　　为何这些公司的行事方式几乎