基于层次分析法的SWOT方法改进与实例分析_胡群.pdfVIP

# 实践研究 ! ITA p 胡 群, 刘文云 (山东理工大学 科技信息研究所, 山东 淄博 255091) 基于层次分析法的 SWOT方法改进与实例分析* : SWOT, SWOT, , , 。 : ; ; Ab stra ct: Based on the analysis ofthe shortco ingsofthe traditionalSWOT ethod, this article i proves this ethod by the use of the AnalyticH ierarchy Process (AHP) and realizes the co bination of the qualitative and quantitative ethods by the construction of the odel. A specific exa ple is studiedwith the i proved ethod. K eyw or d s: AHP; a