4s店维修模式与创新.docVIP

机械工程学院毕业设计（论文） 学生姓名： 王梦圆 学号： 专 业： 机械设计制造及其自动化 设计（论文）题目： 汽车4S店维修服务模式及其创新 指导老师： 徐晶 年 月 日 摘 要 随着我国汽车产业的快速发展，汽车4S店的重要作用日益显现。汽车4S店是汽车生产企业与用户之间的桥梁和纽带，它双向沟通生产企业与用户的信息，是汽车工业的重要组成部分，通过4S店可以把汽车及时地从生产企业向消费者转移。庞大的汽车保有量和快速的汽车销售增长，为汽车服务业的发展提供了巨大的成长空间。 中国汽车市场消费结构重大变化，带动了汽车销售及其售后企业的快速发展，国外汽车模式和售后服务模式进入我国，目前已初步形成了多种经营模式维修企业共存的局面。传统的汽车维修企业的经营模式已不适应市场的需要，面临被市场淘汰的危机，为了重新赢回市场，必须进行的不断革新改造。因此，研究在激烈的市场竞争下的汽车维修服务模式及创新具有十分重要和深远的意义。本文通过对现有汽车4S店的维修服务模式的分析与综合，我们根据市场调研与分析提出了一种新的汽车全生命周期的维修服务模式。 ABSTRACT Along with the rapid development of automotive industry of China, the importance of automotive 4S shop has been more and more recognized. Automotive 4S shop is a bridge between automotive manufacturers and customers. It supplies information to both sides, and it is a very important part of automotive industry. Automotive 4S shop can timely transfer cars from factory to market. Huge automobile inventory and fast growth of automobile sales have provided the huge growth space for the automobile service industry. The consumption structure of automobile market in China has changed greatly, which propels the auto sale and the post-sale enterprises to develop rapidly. Meanwhile, the overseas automotive sale pattern and the post-sale service patterns has entered into our country. At present, there co-exit several auto post-sale service patterns. The traditional automobile service patterns can no longer meet the market need, and face the crisis of the global market. In order to retain the market share, it is necessary to create continuous innovation. Therefore, in the fierce market competition, innovative vehicle maintenance service is very important and has far-reaching significance. Through the analysis and synthesis of the existing maintenance service patterns in automobile 4S shop, we put forward a new kind of automotive maintenance service mode called “lifecycle maintenance of automotive” according to our market investigation and analysis.