“e路通”杯.doc

“e路通”杯 全国大学生网络商务创新应用大赛 海尔校园行 指导老师：周明 目录 1背景介绍················································3 1.1海尔形象························································3 1.2海尔发展战略····················································3 1.3海尔新视角······················································3 2市场分析················································3 2.1洗衣机发展状况··················································3 2.2洗衣机发展趋势··················································3 2.3洗衣机竞争分析··················································4 2.4大学生市场机会与前景············································4 2.5大学生需求分析·················································4 2.6优势与劣势分析 ·················································4 3产品介绍·························5 3.1店面介绍························································5 3.2计费系统························································6 3.3计费系统（按时间计费）···········································6 3.4排队系统························································6 3.5故障分析························································7 4网站设计················································7 4.1网站构建的目的分析··············································7 4.2网站构建的可行性分析············································7 4.3网页设计························································8 5竞争分析················································8 5.1潜在进入者······················································9 5.2替代品··························································9 5.3购买者··························································9 5.4行业竞争者······················································9 6市场营销战略············································9 6.1产品策略························································9 6.2促销策略························································9 6.3推广手段························································9 7经营成本及经济收益分析海尔集团是世界白色家电第一品牌、中国最具价值品牌。海尔在全球建立了29个制造基地，8个综合研发中心，19个海外贸易公司，全球员工总数超过6万人，已发展成为大规模的跨国企业集团。创业24年的拼搏努力