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Implementation of Behavior Change
Techniques in Mobile Applications for
Physical Activity
Chih-Hsiang Yang, MEd, Jaclyn P. Maher, MS, David E. Conroy, PhD
Background: Mobile applications (apps) for physical activity are popular and hold promise for
promoting behavior change and reducing non-communicable disease risk. App marketing materials
describe a limited number of behavior change techniques (BCTs), but apps may include unmarketed
BCTs, which
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