浙江省居民健康旅游消费行为分析.docVIP

本 科 生 毕 业 设 计（论文） （2015届） 风景园林与建筑学院、旅游与健康学院 题 目：浙江省居民健康旅游消费行为分析 学 号：201306040232 姓 名：赵蕖 专业班级：专升本旅游管理132班 指导教师：顾晓艳 职称：副教授 年 月 日 我谨在此承诺：本人所写的毕业设计（论文）《浙江省居民健康旅游消费行为》均系本人独立完成，没有抄袭行为，凡涉及其他作者的观点和材料，均作了引用注释，如出现抄袭及侵犯他人知识产权的情况，后果由本人承担。 承诺人（签名）： 年 月 日 浙江省居民健康旅游消费行为分析 摘要： 本文通过数据分析的方法研究浙江省居民的健康的消费行为，分析了浙江省居民健康旅游消费行为以及关注的相应的项目，分析出影响居民消费的主要的因素以及存在的问题，最后通过研究分析从居民自身条件与政府、旅游企业等多角度出发提出相应的策略，来扩大旅游消费市场，刺激旅游市场的发展。本研究的价值在于：浙江处于我国经济发展和旅游开放前沿,农村居民旅游需求旺盛,对其它地区的农村居民有极强的引领作用；激发农村居民参与旅游消费,扩大旅游市场,完善各类旅游产品,有效的拉动内需。 关键词： 浙江省 ； 居民旅游； 消费行为；  Zhejiang province residents health tourism consumption behavior Abstract: the tourism and leisure industry is the rise in recent years, relying on the tourism industry as the mainstay of the new industry. Tourism and leisure industry, just as its name implies is including the tourism and leisure two parts. The unique significance of the tourism and leisure is, in the process of tourism for physical pleasure, and mental relaxation. Modern fast rhythm of life, busy job, engaged in leisure tourism, let the spirit of the tired and lazy body and mind gets be relaxationed wanton, already more and more get some young people in particular urban white-collar recognition and favor. In this paper, through data analysis and research the health of the residents in zhejiang province consumer behavior. In this paper, we study the value of is that zhejiang province of southern China as an important economic big province, tourism information is very rich, and the economy is very developed, there is a market very sprawling, study the behavior of residents healthy consumption, is beneficial to understand the tourism market demand, improve the tourism products and promote the development of the tourism market, indeed boost growth. Keywords: residents tourism consumption behavior of zhejiang province目 录 1 前言