商务统计学笔试复习题.doc

一、 The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products. , the population of interest is all the customers who have bought a videocassette recorder made by the company over the past 12 months. all the customers who have bought a videocassette recorder made by the company and brought it in for repair over the past 12 months. all the customers who have used a videocassette recorder over the past 12 months. all the customers who have ever bought a videocassette recorder made by the company. ANSWER: a , which of the following will be a good frame for drawing a sample? Telephone directory. Voting registry. The list of customers who returned the registration card. A list of potential customers purchased from a database marketing company. ANSWER: c the possible responses to the question How many videocassette recorders made by other manufacturers have you used? are values from a discrete random variable. continuous random variable. categorical random variable. parameter. ANSWER: a the possible responses to the question Are you happy, indifferent, or unhappy with the performance per dollar spent on the videocassette recorder? are values from a discrete numerical random variable. continuous numerical random variable. categorical random variable. parameter. ANSWER: c TYPE: MC DIFFICULTY: Easy KEYWORDS: categorical random variable, types of data the possible responses to the question What is your annual income rounded to the nearest thousands? are values from a discrete numerical random variable. continuous numerical random variable. categorical random variable. parameter. ANSWER: a the possible responses to the question How much time do you use the videocassette recorder every week on the average? are values from a discrete numerical random variable. continuous numerical