旅游管理本科毕业论文-河南特色旅游纪念品开发策略研究.doc

封 面河南特色旅游纪念品开发策略研究 摘 要 近些年，河南省旅游业显示出突飞猛进的发展态势，每个长短假期都不断刷新出游人数的历史纪录。旅游纪念品正是伴随着旅游经济的热潮而诞生的一项新的设计产品。不可否认，我省已是目前中国最大（单从人数来说）的旅游目的地之一，我省的旅游纪念品市场正面临前所未有的机遇，同时也伴随着不可回避的痛楚：旅游纪念品开发还是一个新兴的行业，市场上流通的旅游纪念品大多没有起到应有的价值和效用，旅游纪念品开发存在着诸多问题，这些问题的存在已经严重阻碍了旅游业的正常发展。 本文在阐述开发河南省特色旅游纪念品基本理论的基础上,研究目前我省特色旅游纪念品开发的现状，指出其在开发过程中普遍存在的问题及形成问题的原因。论文最后针对我省开发特色旅游纪念品的现状提出对策，以求能为我省特色旅游纪念品开发做出自己的贡献。 希望通过本文的研究，能在旅游者、旅游纪念品开发企业、游览地之间架起沟通的桥梁，从而达到旅游者满意、开发企业盈利、游览地提高知名度的三重效果。 关键词：旅游纪念品特色文化 ABSTRACT In recent years, he tourism of Henan Province showed rapid development momentum, each the length of the number of holiday trips are constantly refreshing the historical record. Souvenirs thus come to our sight due to the economic boom as a new design products. Undeniably, Henan is the largest (one from the number of population) tourist province of our country. Tourist Souvenir market is facing unprecedented opportunities, but also accompanied by problems that can’t be avoided: the development of the tourist souvenirs is still an emerging industry, tourist souvenir on the market most of circulation does not play its due value and utility, tourist souvenir has many problems, these problems have seriously hindered the normal development of the tourism industry. In this paper, the development of tourism souvenirs in Henan Province on the basis of the basic theory, research the present Henan Province tourism souvenir development present situation, pointed out in its development process problems and the cause of the problems. Finally, for the status of the province and developing distinctive tourist souvenirs to propose a solution, in order to make my contribution to the development of tourism souvenirs for henna province features. Finally, this study is to closely relate the tourist, tourist souvenir development of enterprises for the aim to realize the triple effects of satisfying the tourists, benefiting, and rasing the reputation of the tourism sites. Key words： ourist souvenir unique feature development culture