上海财经大学向复旦大学开放的暑期课程.docVIP

上海财经大学向复旦大学开放的暑期课程 1. 课程名称: A Taste of Marketing (市场营销前沿) 学时: 16 学分: 1 授课教师：Adel I. El-Ansary 所属机构：北佛罗里达大学 上课时间：713日-22日 周一至周五1-2节 课程简介: This lecture series provides a taste of marketing for non-marketing students. It explores the nature and scope of marketing in a global setting. Its foundation is entrepreneurship and innovation. The dichotomy is macro-micro marketing. The paradigm is marketing functions, tasks, and relationships. A selection of lecture topics and related literature is presented below： The Experience Economy The Nature and Scope of Marketing Philip Kotler on Marketing Evolving to A New Service Dominant Logic for Marketing Marketing and the Value of the Firm E- Marketing Strategy 12 Dimensions of Innovation Blue Ocean Strategy Marketing Management: The Big Picture 教师简介: Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida and Distinguished Fellow of the Academy of Marketing Science. He received the State of Florida University System Professional Excellence Award in 1999 and was named Prime Osborne, III Distinguished Professor in 2001. Prior to joining the faculty at the University of North Florida as the First Holder of the Paper and Plastics Educational Research Foundation Eminent Scholar Chair in Wholesaling, he served as Professor and Chairman of Business Administration at the George Washington University, Washington, D.C. El-Ansary served on the Global Council of the American Marketing Association. He is the founding Chairman of the Special Interest Group in Wholesale Distribution and served as Co-Chairman of the Relationship Marketing Interest Group of the Academic Council of the American Marketing Association. He is chartered member of the Academy of Marketing Science since its foundation in 1972 and was elected member of its Board of Governors, 1994-1998. 2. 课程名称: Enterperneurship and Finance(创业金融) 学时: 16 学分: 1 授课教师：Sanjay Goel 所属机构：明尼苏达大学 上课时间：7 15/16/17/2