AUTOMOBILE BRANDS WITH TIMES INTERNET LIMITED.ppt

The first place serious buyers go when shopping for a new car is internet Easily accesable today from home, office,Cyber cafes and mobile phones According to JD Power and Associates study 85% of the serious buyers visit the manufacturers website before going to the dealer for a test drive. Unique buying experience – first impression can be the website itself Information on car the dealer locations,prices deals.etc Internet is the only medium where a company can create a user community effectively Internet is a Effective as well as a cost efficient medium to advertise with a rich customer experience by providing interactivity and data capture. All signs point towards internet as a primer starting point for a serious car shopper. Marketing driven companies will catch them there itself. * AUTOMOBILE BRANDS WITH TIMES INTERNET LIMITED Auto on Internet Satisfied Advertisers in the Auto Category Maruti Group Toyota Innova Ford Mahindra Mahindra Mercedes - Benz Honda Chevrolet Tavera IOCL BPCL Castrol HPCL Bajaj Auto Ltd Kinetic India All the campaigns have generated a CTR of 0.5% and above Maruti Group Annual Deal: 75 lacs Brands: Maruti Alto,Maruti Zen Maruti Esteem Activity: Banners, Site Captures, Direct Mailers on Indiatimes Economic Times Ford Fusion: 2 campaigns in the year 2005-06 Activity: Banners, Shoshkele Direct Mailer Objective: Brand Building to a premium segment Spends: Rs.15 + lacs Honda Accord Activity: Site Capture Banners on Economic Times Objective: To target High Network Individuals on ET Est. Spends: 5 lacs Result: High CTR of 0.75 % BPCL ‘SPEED’ Activity: Channel Sposorships Objective: To target High Network Individuals on ET Est. Spends: 25 lacs Ad Spends on Indiatimes Toyota Innova Activity: Direct Mailers to a target database + Banners Objective: To generate test drive leads Est. Spends: Rs. 5 lacs Result: 5100 leads generated Mahindra ‘Scorpio’ Activity: Banners, Shoshkele Direct Mailer Objective: