Sales of Handloom Saris.ppt

Sales of Handloom Saris An Application of Logistic Regression Objectives Illustrate importance of interpretation, domain insights from managers for interpretation and implementation Relevance to situations where too many products (or services) but can define more stable underlying characteristics of products (or services) Logistic Regression as a tool that parallels multiple linear regression in practice. Powerful analysis in a spreadsheet Handloom Industry in India Decentralized, traditional, rural, co-ops Direct employment of 10 million persons Accounts for 30% of total textile production C