迪士尼IFE优劣势分析.docVIP

Internal Factor Evaluation Matrix for Disney Key Internal Factors Weight Rating Weighted Score Strengths 1.全美国最大的娱乐公司 The largest entertainment company in the United 0.05 4 0.20 States 2.集团总资产不断增加 0.10 4 0.40 The Groups total assets increased 3.慎重多元化 0.10 3 0.30 Pluralism seriously 4.顾客群体的固定消费习惯 0.15 4 0.60 A fixed group of customers spending habits 5.浓厚的企业文化底蕴及品牌知名度 0.05 3 0.15 Strong corporate culture and brand awareness 6.先进的基础设备 0.10 4 0.40 Advanced infrastructure 7.卓越的领导和管理能力 0.10 3 0.30 Excellent leadership and management capacity 8.众多业务的成功变革 0.05 4 0.20 The success of many business transformation Weaknesses 1.项目较多，产品种类达2400种，资金占用多 0.03 2 0.06 A lot of project, product categories more than 2400 species, so the amount of funds used more 2.财务状况不稳定 0.02 2 0.04 The financial position is unstable 3.文化差异 0.09 1 0.09 The cultural differences 4. 服务差，承诺不兑现，口惠而实不至 0.02 2 0.04 Service is poor, commitment not to cash, rhetorical real not 5.品牌老化，已有83年品牌历史 0.01 2 0.02 Brand ageing, has 83 brand history 6.配套设施的定位偏高 0.03 2 0.06 The positioning of facilities is high 7.成本过高，盈利较慢 0.06 1 0.06 High cost, slow earnings 8.公司内部对权力和控制的斗争不利地影响 了公司的声誉。（损害了公司的诚信，影响了股 0.04 2 0.08 东的的认同感，有可能导致股票下跌） Internal struggle for power and control unfavorably affect the companys reputation. (Damage to the companys good faith, affected the shareholders sense of se