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The internet service market and Australians in the online en.doc
The internet service market and Australians in the online environment juLY 2011
Canberra
Purple Building
Benjamin Offices
Chan Street
Belconnen ACT
PO Box 78
Belconnen ACT 2616
T +61 2 6219 5555
F +61 2 6219 5353
Melbourne
Level 44
Melbourne Central Tower
360 Elizabeth Street Melbourne VIC
PO Box 13112
Law Courts
Melbourne VIC 8010
T +61 3 9963 6800
F +61 3 9963 6899
Sydney
Level 5
The Bay Centre
65 Pirrama Road
Pyrmont NSW
PO Box Q500
Queen Victoria Building
NSW 1230
T +61 2 9334 7700
1800 226 667
F +61 2 9334 7799
? Commonwealth of Australia 2011
This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced
by any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction
and rights should be addressed to the Manager, Editorial Services, Australian Communications and Media Authority,
PO Box 13112 Law Courts, Melbourne Vic 8010.
Published by the Australian Communications and Media Authority
Introduction 1
Summary 2
Internet service market 7
Overview 7
Internet subscribers by technology type 9
ADSL 10
Mobile wireless and mobile phone handset internet 11
Hybrid fibre coaxial (HFC) networks 13
Satellite broadband 13
Dial-up services 14
ISP charging models 15
Expanded service offerings 15
Bundling 16
Enhanced interactive services 17
Internet connection speeds 19
Internet access devices 20
Profile of mobile phone handset internet users 23
Emerging internet access devices 24
Australians in the online environment 25
Location of internet use 25
Internet activities by age 26
Frequency of internet use 28
Online behaviours by frequency of internet use 32
Trends to watch in online behaviours 34
Online communications—VoIP and instant messaging 34
Social networking 34
Shopping online 35
Online video/audio content 36
Volume of data downloaded 38
Appendix—Research background and methodology 40
Data sources 40
Counts of internet subscribers v
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