ENERGY STARreg; amp; Air Cleaners.ppt

ENERGY STAR? Air Cleaners January 14, 2003 McCormick Place, Chicago, IL Andrew Fanara, EPA fanara.andrew@ Meeting Topics Overview of ENERGY STAR The Benefits and Successes of ENERGY STAR EPA’s Interest in Air Cleaners Savings Potential of Air Cleaners The Product Development Process Next Steps Program Basics Program Objective Government-backed label making it easy for purchasers to identify energy saving products Strict energy performance criteria set by US EPA and DOE Voluntary partnership Product Categories More than 30 product categories to-date including both residential and commercial products Some home comfort products include dehumidifiers, HVAC equipment, programmable thermostats, ceiling fans, and more…. Product Categories Who Participates in ENERGY STAR? Manufacturers Retailers Small Businesses Utilities Builders and Building Managers Government Agencies Non-Governmental Organizations Who Benefits from ENERGY STAR? Consumers: Save money on utility bills Retailers: Loyalty to consumer needs and concerns about energy and the environment Manufacturers: Environmental stewardship and reward for offering energy-efficient products Utilities: Better load management and possible reductions in capital expenditures The Environment: Success to Date Media Campaign Objective Increase awareness and drive sales Target markets and demographics Generate TV print adds, news articles, web site content, PSAs, bill stuffers, training materials Media Campaign (cont.) Product related print articles range from 250-450 per month In the past year, product related articles reached a circulation of more than 5 billion Media Campaign (cont.) Partner Efforts: More than 600 companies advertise ENERGY STAR products per month in print up from about 500 a year ago About 8,000 print ads display the ENERGY STAR appliance and windows 3000 HVAC ~1000 Print Example Print Example Labeling Example Labeling Example Labeling Example Media Campaign: PSAs Three PSAs released: