论文77517.docVIP

河南财经政法大学本科生毕业论文 某市蔬菜配送中心运营策略研究 院系名称 物流与电子商务系 姓　　名 　　号 专　　业 指导教师 2011年3月27日Abstract Our country is a large agricultural nation, agriculture is the basis of our national economy, but the agriculture has become into a weak link restricting the development of our national economy. The development of agriculture in agricultural circulation, but Chinese agricultural facing irreconcilable big market, the circulation problems such as the loss, and this seriously influences the development of our agriculture. In recent years, Chinese Transportation and Logistics has been growing stronger, logistics industry in manufacturing industry, transportation etc played an important role, and shows the huge development potential. With the logistics industry and agriculture combined together, developing agricultural logistics will greatly save agricultural circulation costs and promote the modernization of agriculture development. Based on the analysis of the development of domestic and foreign agricultural logistics distribution mode and the development status of domestic vegetable market put forward, this article puts forward the development of vegetable distribution center operating strategy. By introducing the latest logistics development concepts agricultural circulation area for the logistics distribution mode of Chinese agricultural products provide certain development research experience, this article promotes the development of vegetable produce of agriculture in the national economy to strengthening the basic role. Keywords: Agricultural products；Logistics；Vegetables distribution；Operation strategy 目 录 引 言 5 一、蔬菜农产品配送的概念 5 （一）蔬菜农产品物流的含义 5 （二）蔬菜农产品物流的基本特点 6 （三）蔬菜农产品物流配送及蔬菜配送中心的概述 6 1．蔬菜类农产品配送的含义 6 2．蔬菜配送中心的概述 6 二、国际国内农产品物流配送模式理论及经验 10 （一）国外农产品物流配送模式 10 1.以美国为代表的欧美农产品物流配送模式 10 2.以日本为代表的东亚农产品物流配送模式 10 3.国外农产品物流配送模式分析 10 （二）国内农产品物流配送模式 12 （三）对国内外农产品物流配送模式的总结 13 三、某市蔬菜市场的调查 14 （一）对蔬菜购买情况的调查 14 （二）对超市蔬菜采购及销售的调查 15 四、某市蔬菜配送中心的运营策略 15 （一）市场宣传 15 （二）市场定位 17 （三）客户的管理 18 （四）蔬菜配送中心对物