世界遗产旅游的数字化管理研究.pdfVIP

Modern Management 现代管理, 2011, 1, 229-233 doi:10.4236/mm.2011.13041 Published Online September 2011 (/journal/mm/) Digital Management Study of World Heritage Tourism Xiaoli YI Department of Tourism Management, Shenzhen Tourism College of Jinan University, Shenzhen, China, 518053 Email: yi_xl@, xony203@163.com Abstract: In recent years, China’s world heritage tourism is ever-increasing. It has become a difficult prob- lem to the management authorities that how to scientifically guide tourists in large groups and rationally use valuable resources of world heritage. To the key issues of world heritage management, such as: controlling tourist flow, displaying cultural content, guiding identification direction, preventing disaster damage, gath- ering tourists’ opinions, this study points out that we should diverge tourists, and classify utilization, and share information through digital management, while this study researches judges its necessity and ana- lyzes its strengths weaknesses and constructs its framework graph, in order to improve scientific and tech- nological content and management efficiency of world heritage management. Keywords: World Heritage; Tourism; Digital Management 世界遗产旅游的数字化管理研究 易小力 暨南大学深圳旅游学院，旅游管理系，深圳，中国，518053 Email: yi_xl@, xony203@163.com 摘 要：近年来，中国的世界遗产地旅游热可谓有增无减、如火如荼，如何科学地引导庞大的游客群 体和合理地利用宝贵的世界遗产，成为了摆在管理当局十分棘手的问题。针对世界遗产地旅游管理中 的重点问题，如：游客流量控制、文化内涵展示、标识方向指引、灾害破坏防治、游客意见采集，本 研究提出应该通过数字化管理实现游客分流、利用分级、信息分享，研判其必要性、分析优劣势、构 建框架图，以提高世界遗产管理的科技含量和管理效率。 关键词：世界遗产；旅游；数字化管理 1 引言 图案和工艺品辅助设计