乡土文学与乡村旅游动机及其启示.pdfVIP

2011 5 193 北京第二外国语学院学报 年第 期 （总第 期） 乡土文学与乡村旅游动机及其启示 熊剑峰　明庆忠 （云南师范大学旅游与地理科学学院　云南昆明　650092 ） 摘　要： 乡土文学作为一种文学形式在各国的文坛占有重要地位，并深受广大读者的喜爱。乡土文学与乡村旅游内 在的一致性，即缘起背景、空间载体、作用对象、主题诉求、基础素材和理想世界等，使其不仅具有文学意味、扮演 旅游资源的角色，而且作为媒介在无意识中对乡村旅游动机发挥着积极作用。乡土文学作家利用“诗化的语言”技巧 完成对“乡村意义世界的构建、转换和传达”，实现了对潜在乡村旅游者动机的作用，促成了乡村旅游行为的发生， 并为乡村旅游地景观规划及形象设计和营销策划提供了启示。 关键词： 乡土文学；乡村旅游动机；启示 ［中图分类号］F59 ［文献标识码］ A ［文章编号］1003-6539 （2011 ）05-0014-06 Local Literature and Tourism Motivation and Inspiration Xiong Jianfeng / Ming Qingzhou （Acodemy of Tourism Geography, Yunnan Normal University, Kunming 650092, China ） Abstract ：The local literature as a form of literature in the literary world countries play an important role, and by the readers of the blitz. Local Literature and the internal consistency of rural tourism, that is the origin of the background, space vector, the role of the object, subject demands, basic material and the ideal world and so on, it means that not only has the literature to play the role of tourism resources, the same as the medium of the unconscious Motivation to play an active role in rural tourism. Local writers use “poetic language” skills to complete the “village meaning world construction, conversion and communication of ” realize the potential role of rural tourist motivation, contributed to the occurrence of acts of Rural Tourism, Rural Tourism and Landscape Planning And image design and marketing planning provides the inspiration. local literature; rural tourism motivation; inspiration Key words ： 析、乡村旅游的实证与个案研究、乡村旅游市场 一、引言 等方面[1~6